We live in a world that moves fast, always online, always connected. Even on vacation, it’s hard to really switch off. Camp Robinson is here to change that. Tucked on an island in the heart of Amiens, this retreat is about living simply. Just nature, slow days, and real connection. It’s not about giving things up. It’s about reconnecting to what really matters.

Is it glamping? Camping? A bivouac? Most people didn’t really know — and that was the problem. The challenge was to define what Camp Robinson truly is, and build a brand identity that reflects its essence: a simple, soulful escape for people craving nature, calm, and meaningful moments.

We built the brand around its essence: simple joys, shared moments, and happy sobriety. Inspired by old-school campsites and scout vibes, we created a warm, nature-first identity that’s easy to understand and easy to love. From the logo to the tone of voice, everything invites people to unplug and feel at home, even without modern comforts.

We designed a logo that blends retro camping vibes with the natural charm of the Hortillonnages — a tent on an island, curved lettering, and organic lines for a soft touch of nostalgia.

We mixed bold retro warmth (Calistoga), friendly modernity (Comic Neue), and handwritten charm (Caveat) to create a system that’s inviting, human, and nostalgic— just like Camp Robinson itself.

Inspired by the land and what lives on it: deep forest, river blue, fire red, soft sand, and bold black. Earthy and honest — like a trail map or a worn flannel — the palette grounds the brand in a sense of place.

Scout-style icons and playful overlays nod to camp traditions. Badges mark moments — a swim, a fire, a night under the stars. Designed to be kept, worn, and shared.

We leaned into film textures and documentary-style frames. Inspired by vintage travel journals, we captured foggy mornings, shared meals, and muddy shoes. The tone is nostalgic, warm, and real — like flipping through an old photo album.

We created a plaid pattern from the brand colors — subtle, warm, and rooted in camp culture. Designed as a background or texture, it brings familiarity and belonging to every brand touchpoint.