LOREYNA

SOCIAL MEDIA STRATEGY • PERSONAL BRANDING • EVENT CONCEPT & PRODUCTION • CONTENT CREATION

Instagram
Event

MORE THAN A COACH, SHE BUILDS A COMMUNITY !

Loreyna is a creative powerhouse: coach, creator, performer who turns every class into a collective moment of joy, sweat, and radical self-expression. Proudly rooted in her culture and crackie energy, she brings humor, style, and raw authenticity to everything she does from fashion to fitness, Beyoncé to bike rides.

THE CONTEXT

Loreyna had a strong offline presence and a one-of-a-kind vibe — but her online presence lacked clarity and consistency. With so many talents and ideas, she needed guidance to streamline her voice, structure her content, and shine across platforms with purpose and power.
THE CHALLENGE

How do you help someone who's already the vibe articulate and amplify their brand without boxing them in? The challenge was to bring direction and coherence to Loreyna’s content, without dimming her spontaneity. The goal: support her as a coach and creative, while celebrating her singular voice in a way that speaks to her diverse, vibrant community.
WHAT WE DID

We developed a full personal brand strategy — clarifying her identity, voice, audience, and purpose. We then supported her with hands-on guidance for managing her content, defining her editorial tone, and launching campaigns that aligned with her energy. Finally, we brought all this to life through a 360° creative campaign celebrating her milestone: Rayonnaisance.

(01) PERSONAL BRANDING STRATEGY

THE BRAND PILLARS

We helped Loreyna structure her content around 3 clear pillars — making her digital presence as dynamic and intentional as her in-person classes :

Her cycling work at Dynamo: clips from class, playlists, client love, and that sweaty, sweaty glow.
From fashion to facial expressions — showing how her personality and humor show up in everything she wears and says.
Memes, music, real talk and radiant chaos — giving space to her inspirations, her crew, and her crackie side.

(02) EVENT CONCEPT

RAYONNAISSANCE

Rayonnaisance marked Loreyna’s 500th class at Dynamo — but instead of making it all about her, she chose to turn the spotlight on the people who showed up, week after week. This campaign was a celebration of them — the sweaty hugs, the post-class laughs, the friendships formed between the bikes.

To honor the vibrant, loyal community Loreyna built — Rayonnaisance wasn’t just a class, it was a thank you, a party, and a crackie moment — all in one.

PERSONAL BRANDING IN ACTION

(3) HERE’S HOW IT TURNED OUT

Rayonnaisance was more than a class — it was a turning point. The campaign boosted visibility, strengthened community ties, and marked Loreyna’s full step into her creative power.