TOP BUN

SOCIAL MEDIA MANAGEMENT • CONTENT STRATEGY • CONTENT CREATION

Flipping the script on the burger game.

Top Bun reinvents junk food with organic, local ingredients all wrapped in a bold, underground vibe. Conscious fast food, without losing the cool.

- Agathe Merciol
- Leslie Okimba
- Anne-Cécile Delolme
Instagram

THE CONTEXT

Top Bun entered a fast-food world ruled by giants to prove burgers can be fun and ethical. No plastic cheese, no fake vibes, just real food, bold style, and a mission to flip the script.
THE CHALLENGE

Make Top Bun the go-to alt-burger spot: organic, rebellious, and Gen Z-ready. The goal? Stand out from big chains without imitating them and turn transparency into the brand’s biggest flex.
WHAT WE DID

We built a loud, fun, and raw digital identity. Think: flash photography, behind-the-scenes kitchen shots, trend-driven reels, and an cheeky tone.

(01) SOCIALS STRATEGY

To make sure we built a world as rich as the burgers, we focused our content on three key zones:

THE BRAND PILLARS

From slow-motion cheese pulls to midnight burger cuts, we showcased every drop, grill, and sizzle. Kitchen footage, “How To Smash” reels, ingredient sourcing: transparency, but spicy.
Top Bun is more than burgers. It’s an energy. We spotlighted the team, the regulars, the vibe. Think after-hours playlists, kitchen crew fits, and snapshots from burger-fueled DJ nights.
Limited collabs, new item releases, seasonal recipes. Each launch got its moment. From curated teaser reels to custom visuals, we made every drop feel like streetwear culture meets clean eating.

(02) THE CREATIVE DIRECTION

Curated Chaos. Youthful & Cheeky.

Top Bun’s visual world is loud, raw, and unfiltered.Think flash photos, tight crops, gritty textures, and cheeky copy where smash burgers meet underground energy. It’s fast food with a raw twist: just real ingredients and bold attitude. Every shot feels like a mixtape moment: fun, rebellious, and full of flavor.