TOP BUN

SOCIAL MEDIA MANAGEMENT • CONTENT STRATEGY • CONTENT CREATION

Flipping the script on the burger game.

Top Bun reinvents junk food with organic, local ingredients — all wrapped in a bold, underground vibe. Conscious fast food, without losing the cool.

- Agathe Merciol
- Leslie Okimba
- Anne-Cécile Delolme
Instagram

THE CONTEXT

Top Bun entered a fast-food world ruled by giants to prove burgers can be fun and ethical. No plastic cheese, no fake vibes, just real food, bold style, and a mission to flip the script.
THE CHALLENGE

Make Top Bun the go-to alt-burger spot: organic, rebellious, and Gen Z-ready. The goal? Stand out from big chains without imitating them and turn transparency into the brand’s biggest flex.
WHAT WE DID

We built a loud, fun, and raw digital identity. Think: flash photography, behind-the-scenes kitchen shots, trend-driven reels, and an cheeky tone.

(01) SOCIALS STRATEGY

To make sure we built a world as rich as the burgers, we focused our content on three key zones:

THE BRAND PILLARS

From slow-motion cheese pulls to midnight burger cuts, we showcased every drop, grill, and sizzle. Kitchen footage, “How To Smash” reels, ingredient sourcing — transparency, but spicy.
Top Bun is more than burgers. It’s an energy. We spotlighted the team, the regulars, the vibe. Think after-hours playlists, kitchen crew fits, and snapshots from burger-fueled DJ nights.
Limited collabs, new item releases, seasonal recipes — each launch got its moment. From curated teaser reels to custom visuals, we made every drop feel like streetwear culture meets clean eating.

(02) THE CREATIVE DIRECTION

Curated Chaos. Youthful & Cheeky.

Top Bun’s visual world is loud, raw, and unfiltered.Think flash photos, tight crops, gritty textures, and cheeky copy where smash burgers meet underground energy. It’s fast food with a raw twist: just real ingredients and bold attitude. Every shot feels like a mixtape moment — fun, rebellious, and full of flavor.