THE ARCHIVES

Lose yourself in The Archives. A curated space for brand case studies, cultural insights & creative strategies to spark your next big move.

From Bottles to Bag Charms: How 818 is Redefining Lifestyle Branding

From Bottles to Bag Charms: How 818 is Redefining Lifestyle Branding

What if a tequila bottle wasnโ€™t just something you drinkโ€ฆ but something you wear? Thatโ€™s exactly what Kendall Jennerโ€™s 818 Tequila just pulled off with its new Mini Tequilas turned bag charms.

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