THE ARCHIVES
Lose yourself in The Archives. A curated space for brand case studies, cultural insights & creative strategies to spark your next big move.

From Bottles to Bag Charms: How 818 is Redefining Lifestyle Branding
What if a tequila bottle wasnโt just something you drinkโฆ but something you wear? Thatโs exactly what Kendall Jennerโs 818 Tequila just pulled off with its new Mini Tequilas turned bag charms.