
BONHEURE
BRAND STRATEGY • NAMING • BRAND VISUAL IDENTITY • PACKAGING • ARTISTIC DIRECTION
INFUSING WELLNESS WITH A SMILE
Bonheure is here to shake up your tea habits — with good vibes only.It turns wellness into something cool, simple, and seriously fun. No pressure, just plants, humor, and a daily dose of happy.
Join the infusion revolution and infuse a little HAPPINESS into this world!
(01) BRAND STRATEGY
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The Name
BONHEURE = "Bonheur" (Happiness) + "Heure" (Hour). It’s about savoring the moment, infusing joy into every hour of the day.Tagline
Let’s infuse change -
To offer everyone the wellness they deserve. A new vision of herbal tea: modern, cool, and accessible.
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The Jester & The Rebel
Bonheure breaks the rules with a wink. It doesn’t lecture — it laughs, dances, and adds a little mischief to your wellness routine. The Jester brings joy and playfulness, while the Rebel shakes up tired traditions and builds something bold and new. -
Busy professionals (25–55) looking for simple ways to unplug and feel good — without needing a retreat or yoga mat.
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Breaking the mold of herbal tea with a bold, no-BS take on wellness. Bonheure redefines what it means to take a break.
(02) THE CREATIVE DIRECTION
COLORFUL. PLAYFUL. BOLD. CHEEKY. INCLUSIVE. REAL.
Bonheure shakes up the sleepy standards of wellness — with color, joy, and a whole lot of attitude. Its world is vivid, playful, and real. No filters, no fluff. Just vibes. It’s the D.O.S.E (dopamine, oxytocin, serotonin, endorphins) we all need.
(03) THE VISUAL IDENTITY
(04) HERE’S HOW IT TURNED OUT
BRAND IRL
Bonheure is proof that plant-based rituals can be cheeky, energetic, and full of life. It is building a community that doesn’t just drink to feel better — they sip to celebrate.
FEELS LIKE YOUR VIBE ?
Now imagine what we could do for your brand. Explore our services in detail or hop straight to the application form. Your brand’s journey is waiting.