GREENGO

SOCIAL MEDIA MANAGEMENT • CONTENT STRATEGY • CONTENT CREATION • COPYWRITING • PACKAGING DESIGN

Travel better, not farther.

GreenGo is the French alternative to Airbnb. From ecolodges in Aquitaine to treehouses in Alsace, it promotes slow, sustainable travel rooted in local discovery. We helped bring that mission to social media, inspiring people to travel better, not farther.

- Gwen Leenders
- Capucine Dulys
Website
Instagram
Tiktok

THE CONTEXT

GreenGo wants to change how we travel. In a world chasing viral views and cheap flights, sustainability often takes a backseat. Their mission? Prove that local escapes can be just as inspiring — and way more responsible.
THE CHALLENGE

Make low-impact travel desirable. Build a social presence — especially on TikTok — that educates, inspires, and shifts mindsets. The goal: position GreenGo as the go-to for conscious escapes.
WHAT WE DID

We built a content strategy for TikTok and Instagram to inspire, educate, and guide people toward conscious travel. From dreamy local escapes to practical eco-tips, we crafted content that felt friendly, helpful, and rooted in real impact. On TikTok, we grew the account from 180 to 10.3K followers in 4 months.

(01) SOCIALS STRATEGY

To make sure we shared the mission of GreenGo: help people travel sustainably, we focused our content on three pillars:

THE BRAND PILLARS

Behind every stay is a story. We spotlighted GreenGo’s unique eco-lodges, cabins, and hideouts — with walkthroughs, real guest POVs, and dreamy setups that prove green can be gorgeous.
Local gems, unexpected regions, and low-impact adventures — we created reels and guides to help followers (re)discover France like they’ve never seen it before.
Accessible, engaging eco-education. From explainer videos to memes, we covered climate topics, sustainable travel hacks, and hot takes on tourism and the planet.
Meet the makers. Hosts, guests, the internal team — we shared faces and stories to humanize the brand and create trust with the community.

SOCIALS IN ACTION

(2) HERE’S HOW IT TURNED OUT

We helped GreenGo grow its TikTok audience from 180 to over 10K, and shaped a consistent, engaging voice on both Instagram and TikTok.

BEFORE

AFTER

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(03) DIGITAL GIFT CARD DESIGN

We didn’t just craft content — we shaped the experience.

As part of our broader content and brand design work, we led the art direction, copywriting, and design of GreenGo’s digital gift cards — created to be both printable and digital-friendly. The objective?
Make giving sustainably feel as joyful as traveling sustainably.