BIG MAMMA

SOCIAL MEDIA MANAGEMENT • CONTENT STRATEGY • CONTENT CREATION

The trattoria ONE SWIPE AWAY

Big Mamma serves Italian food with heart, flavor, and authenticity. With 26 restaurants across Europe, each trattoria offers a unique vibe — but always the same promise: top-quality products, generous plates, and good times at fair prices.

- Bettina Martin
Tiktok

THE CONTEXT

Big Mamma owned Instagram, but TikTok was a new table. The goal? Connect with Gen Z through realness, humor, and storytelling without losing the brand’s feel-good italian vibe.
THE CHALLENGE

Translate the heart of Big Mamma: the kitchen, the squadra, the food into content that feels native to TikTok, not just repurposed.
WHAT WE DID

We built a TikTok-first strategy: spontaneous, team-led, and rooted in real moments. From pasta flips to guest reactions, we captured Big Mamma’s energy without overproducing. The result? A content world that’s warm, messy, and made to be shared just like a real Italian kitchen.

(01) SOCIALS STRATEGY

To make sure we built a universe as rich as Big Mamma, we focused our content on three key zones:

THE BRAND PILLARS

New menus? A new trattoria? A new Big Mamma book? We shared the behind-the-scenes build-up and the hype around every big drop — so the community felt in the loop.
Big Mamma is nothing without the food. But on TikTok, we went beyond the classic pasta shot — capturing messy prep, taste tests, oversized dishes, and "POV you're sitting at Mamma's table" style videos.
The soul of Big Mamma is its crew. We showed the team in action: dancing, plating, joking, burning things, fixing them — all of it. More staff, more personality, more love.