NAPOLI GANG

SOCIAL MEDIA MANAGEMENT • CONTENT STRATEGY • CONTENT CREATION

When the gang brings Italy home

Napoli Gang is rewriting the rules of pizza delivery. No greasy cardboard boxes, no sad crusts just pure Italian heat, straight to your doorstep. Think nonna’s recipes meets street swagger.

- Clara Barbry
- Leslie Okimba
- Lauriane Besse
Instagram

THE CONTEXT

Dark kitchens are booming — but often feel cold and anonymous. Napoli Gang wanted to flip the script: keep the soul of Italy, serve from a dark kitchen, and bring the warmth, fun, and flavor of a real pizzeria to your feed. For them, social media was the restaurant — and it needed to feel alive.
THE CHALLENGE

Break the “ghost kitchen” stereotype. Make Napoli Gang the go-to for delivery pizza — full of heart, heritage, and flavor. Compete with big-name chains while showing Italian food done right. Bring the crust, the italian charm, and the cool vibe of the brand to every post.
WHAT WE DID

We went all in on social: sharing pizzas, behind-the-scenes recipes, and daily life in the kitchen. Fun team content kept things human and relatable. The tone? Italian tradition, Gen Z energy !

(01) SOCIALS STRATEGY

We built Napoli Gang’s content around four clear pillars — each crafted to bring the brand’s world to life :

THE BRAND PILLARS

Behind the dough, inside the kitchen. Recipes, how it’s made, spotlight on ingredients, new drops — all filmed raw, fresh, and up-close.
It’s not a team, it’s a gang. We put the spotlight on the people behind the pizzas — fun clips, challenges, team quotes, and full BTS vibes.
Every new city = a new show. We covered each opening like a party: teaser content, live videos, launch-day reels, and local collabs.
From Barbie-core to Eurovision memes. Napoli Gang was always in the convo. We turned trending moments into pizza content with Gen Z speed.

(2) THE CREATIVE DIRECTION

Italian ENERGY. Pop culture. Youthful. Urban meets tradition.

Cool without the effort. Napoli Gang fuses the heat of Naples with the edge of street culture. Fast edits, greasy fingers, bold flashes — it’s pizza made for drop culture. Think youth codes, retro signage, punchy typography, and kitchens that feel like backstage. Pizza as a lifestyle. Not a side dish.

SOCIALS IN ACTION

(3) HERE’S HOW IT TURNED OUT

Napoli Gang became more than a pizza brand — it became a lifestylr. The socials hit harder. The visuals told a story. And customers didn’t just think dark kitchen... they ordered from their local pizza place.